Originally posted on Big Data News
With the growing amount of information being created daily, big data is providing marketers a means to find consumers who are in-market for the products or services your company sells. However, since this data is growing so rapidly and is stored in so many places (i.e. social networks, blogs, forums, public records, databases), it is near impossible for marketers to quickly find all the data they need on in-market prospects without expertise and tools.
I created an infographic that briefly explains how leading marketers are using a service such as Data-as-a-Service (DaaS) to find and target prospects who are currently in-market for products and services their company sells. You can view the infographic below: