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Shopper Marketing -Infographic

Originally posted on Data Science Central

This infographic on Shopper Marketing was created by Steve Hashman and his team. Steve is Director at Exponential Solutions (The CUBE) Marketing. 

Shopper marketing focuses on the customer in and at the point of purchase. It is an integrated and strategic approach to a customer’s in-store experience which is seen as a driver of both sales and brand equity.

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